Our display solution can reach 83% of unique internet users around the world (DoubleClick Ad Planner). The Google Display Network (GDN) lets you put your message in front of potential customers at the right place and at the right time
Our Display Advertising Services
Our display advertising experts leverage numerous platforms to build awareness for your brand, to keep your products top of mind for searchers, and to drive more traffic and conversions to your website and landing pages. Some of the display advertising platforms we leverage include:
- Google Display Network:
The most easily accessible display ads that can be managed through the Google Ads platform and integrated with Search campaigns.
- Google Display Remarketing
Image or text ads that follow users based on defined criteria. This can also be run through the Google Ads platform.
- Programmatic Providers:
Programmatic ads are ads that are served algorithmically on sites using audience and targeting data layered on top of the serving platform. While some of this type of advertising can be done on the Google Display Network, more advanced targeting and placement options require the use of a larger programmatic provider.
Our team will manage your display campaigns, continually maintaining, optimizing, and fine-tuning as opportunities present themselves. Our display advertising process includes.
- Strategy and Goal Development
- Media Planning and Buying
- Campaign Setup and Optimizations
- Ad Creation and Testing
- Ongoing Measurement and Reporting
Display can be a great way to keep your brand, product, or service top of mind for prospective customers during their consideration phase. Display ads can be targeted in a variety of ways:
- Contextual: The types of content users consume.
- Placement: The types of websites users browse.
- Remarketing: Target users who have visited your website before to attract them back.
- Interest: Target based on online behaviors and sites users browse.
- Topic: Target based on the topic of websites for more relevancy.
- Location / Language: Show ads based on where users are in the world and also what language they speak.
- Demographic: Target users based on their age, gender, income, and more!
Speak with a TDM Expert today.
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